Privacy Statement

Sunderland Chat is committed to honouring the privacy of our members and visitors.

• We shall comply with applicable UK Data Protection legislation in the respect of any personal information relating to you gathered by us.
  
  
• We will not use the information given for any other purpose other than what is stated in this privacy form. Sunderland Chat will not sell or transfer user information to unaffiliated third parties without your approval. However we cannot guarantee anonymity if you do not abide by the terms and conditions and post anything illegal onto the site.
  
  
• If applicable, you will have the opportunity to 'opt out' of receiving promotional and/or marketing information about other products, services and offerings from Sunderland Chat.
  
  

When you register for Sunderland Chat, we ask you for your name, contact information, preferences, and certain demographic information. This information lets us provide personalised services and allows us to communicate separately with you. We also use aggregated information about the use of our services to evaluate our users' preferences, improve our programming, and facilitate third party reporting of Internet usage. While we need certain information to register you as a unique user and let you access personalized services, other requested information is optional and may be given at your discretion.

Our goal is to be your favourite footy destination on the Internet by providing you with the information, services and product offerings that are most relevant to you. To achieve this goal, Sunderland Chat needs to collect information to understand what differentiates you from its millions of other unique users. We collect two types of information from you, "anonymous information" and "personally identifiable information."

Personally identifiable information refers to the information that cannot be tied back to a specific individual. Each time a visitor comes to the Sunderland Chat site, we collect some information to improve the overall quality of the visitor's online experience. Sunderland Chat collects the visitor's IP address, referral data and browser and platform type.

In addition to this we also collect information "anonymously" using "cookies." Presently, "cookies" play an important role in making the Internet work, but there is a lot of confusion among Internet users about what cookies are and how they are used. A cookie is a small text file containing a unique identification number that is transferred from a website to the hard drive of your computer so that the web site may identify you and track your activities on the web site.

This unique number identifies your browser-- but not you -- to Sunderland Chat. A cookie will not let a website know any personally identifiable information about you, such as your real name and address. Sunderland Chat is not generally interested in any one individual and does not collect personally identifiable information about any one person using cookies. The coding in the cookies Sunderland Chat sets lets us know that you are using a particular computer but nothing more. Since cookies are only text files, they cannot run on your computer, search your computer for other information or transmit any information to anyone.

Your Privacy

We encourage fans using the Sunderland Chat football forum to update and edit their personal information and keep it current. You can easily correct or update your personal information at any time via your Sunderland Chat Homepage.

We store all user information in secure databases protected via a variety of access controls. This data is accessed only for the purposes specified in this privacy statement.

We do not share personally identifiable data with other companies - apart from those acting as our agents in providing a service to you who agree to use it only for that purpose.

You may separately agree to provide your information to other companies who provide content for various parts of the Sunderland Chat website, in order to use their services, order their products, or receive offers from them. If you agree to provide information to these companies, that information will be subject to their privacy policies.

Because we collect confidential, personal information, we take security seriously! Sunderland Chat is registered under the Data Protection Act of 1998. We follow the strict security and privacy guidelines that this act requires.

When you register for the site you will be asked to choose a unique user name and password. Only a user presenting both a correct user name and password will be permitted to access the restricted part of our site. For your convenience, we will store your membership information so that you do not have to complete a new application every time you use our site. We encourage you to update your information as soon as your details change.